Logo and WebsiteWebsite / Branding
Rubicon is a vacation/adventure/mission trip planning service that donates its profits to the national Young Life ministry. When the time came to develop a brand identity, Rubicon knew who to turn to for help. We created an identity that captures the excitement and adventure of Costa Rica and a website and messaging structure that speaks to Rubicon’s services and their goal of supporting Young Life.
The Rubicon website combines stunning photography, unique iconography, and other elements that build excitement and intrigue, while also speaking to their connection with Young Life. In addition to the website, we also created business cards, travel itinerary, and other collateral to coincide with the launch of the new brand.