Charles Schwab
Trading Tools Demo
Video
When Schwab asked us to create a new way to showcase their trading platforms, they wanted something that would set them apart from the rest of the industry. We rose to the challenge by creating a customizable demo experience tailored to the specific trading habits of the viewer. It’s an immersive experience that doesn’t just tell you how the tools work, but provides an over the shoulder view into how real traders use them.
Usability testing proved that not only did traders appreciate the customizability, we also nailed the recreation of a typical workflow for most traders.
